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A Simple Guide to Marketing Your Mobile App

  • Post published:April 14, 2021

If you have come to this page, it is likely that you have developed a mobile app and now looking to promote it. Guess what, you are at the right place.

Mobile app marketing is an uphill struggle primarily because of the massive competition with other apps. Nonetheless, we are confident if you follow our mobile app marketing plan, you can do a great job in making thousands of new customers.

Practically speaking, our effective viral app marketing strategies will cover everything from email marketing to social media, influencer campaigns, SEO, and much more.

Learn Your Audience

It is extremely important to know your audience well. Knowing them includes; where they hang out online, what their wants and needs are, and what is the best time to reach out to them.

Your mobile app marketing plan will include targeting multiple audiences through different platforms. It is critical to identify what platform to choose to hit your target audience, and it depends on several factors. Choosing the right platform solely depends on your audience’s interests. For instance, the younger generation uses Snapchat more than Instagram because it usually has the fashion niche.

mobile app marketing plan

Chart Out a Marketing Plan

Since mobile app marketing is becoming prevalent nowadays, it is imperative that you have a mobile app marketing plan for your app. A well-thought-out advertising plan can help reach your target audience and reap tremendous results.

An ideal marketing plan include the following:

  • Target audience defined
  • Goals for each campaign and how they will be measured
  • End-goal of the marketing plan
  • Identify the social media platform suited for your needs.
  • Develop a comprehensive budget

Let us break down some of these components mentioned above;

Chart Out a Marketing Plan

Target Audience

Who are you trying to reach with your product? And how can you best reach them? It is likely that you have already concluded this part, but it is now time to take a step further by creating a customer persona!

A persona can be defined as a representation of your ideal customer. It is created after thorough analysis and research to represent the different types of users that can buy your products. The information you get enables you to construct a strong mobile app marketing plan..

Target Audience

Marketing Metrics and Goals

In order to better gauge your success, your next step should be to make a list of goals and assess how results can be measured. For example, if your goal is to increase the number of customers, you can assess this with your mobile app’s new downloads after being targeted by viral app marketing strategies. Here again, it is critical to know your targeted audience’s demographics and which platform to choose.

Here are some of the goals that you can set;

  • Increase social media presence
  • Partner with social media influencers
  • Create blogs for SEO
  • Create your app’s landing page
Marketing Metrics and Goals

Marketing Channels

To decide which marketing channels can work best for you, think about which social media your audience mostly frequent.

Decide how many posts should be created on each channel and how much new content should be produced each week and month. Fundamentally, the marketing channel you choose will have a direct impact on your mobile app marketing plan.

Marketing Channels

Mobile App Promotion Strategies

It is wise to start marketing your mobile app even before it is released. You can give your customers promotional deals—get creative! Create a buzz around social media with numerous exclusive offers.

Consider some of the following viral app marketing strategies;

  • Press Release
  • App Store Ads
  • Social Media Marketing
  • Email Marketing 
  • Blogging

To Sum it Up

Making and implementing a mobile app marketing plan is not a day’s task; instead, it is a long-term strategy that should be pursued vigorously in this ever-changing business world.

Start by identifying your audience along with the right platform and channel. Once it is concluded, follow along with a comprehensive marketing strategy which should be assessed with measurable results.

All in all, a mobile app marketing plan is necessary for the success of your business. Are you ready to commercialize your app?

For those who have an app idea ready, let us finish your half-cooked idea!