Salesforce is undoubtedly one of the top CRM (Customer Relationship Management) tools for it’s limitless integration across, and that’s what always keeps it in focus. With an aim to keep things aligned to enhance user experience, this cloud-based CRM tool always has an integrated customer database across the channel. Consequently, that makes different departments of a company ensure timely actions in the best possible way. At the same time, it also keeps business owners on their toes to keep eye on the latest Salesforce trends for the greater good.
At Salesforce, the 360-degree view of all the happenings at the customer’s end not only enables the best data tracking in the first place but pushes a hassle-free journey with a positive impact on the production cycle as well. All this makes Salesforce crucial for SMBs and large enterprises working in highly competitive industries worldwide.
Now in 2021 when different companies and tools are embracing the latest technology and implementing advancements, Salesforce is no different. This write-up sheds light on Salesforce trends in the pipeline or those most likely to be implemented by the end of 2021.
Latest Salesforce Trends to Lookout for in 2021
Advanced Analytics
Even in 2021, data is the prospect nobody wishes to miss out on. The company of Salesforce stature will keep advancing in terms of analytics and reporting, which is a meaningful form of advanced analytics. The essence of advanced analytics depends on giving out actionable insights. Therefore in 2021, one can expect more predictive data analysis beforehand with keeping trends and behavioural patterns in check. At Salesforce this could boost the customer-business interaction easily.
The Peak of AI
Artificial Intelligence is turning out to be the backbone of predictive data and insights. It is something that pushed Salesforce to design a whole new tool under the name ‘Salesforce Einstein’. What makes it grab the limelight is the reputation as the the first-ever complete Artificial Intelligence tool for CRM. The prime focus of this tool is to pull off predictive analysis, ensure customer engagement and set up intelligent reminders to contact the leads.
Improved Voice Searches
The likes of Alexa and Google Assistant are already leading the way, but when it comes to CRM Salesforce, it’s still the trailblazer in introducing voice-based searches. Salesforce is heads-up to improve it for both the convenience of business owners and their customers. Salesforce’s Einstein AI at the moment supports two types of voice-based searches. One of them is Einstein Voice Assistant, which is handy in communicating with Salesforce products and services. The other one is Einstein Voice Bots, which acts as a voice assistant for the Apps.
Revolutionizing Mobile App Development
Mobile App Development is also expected to be one of the top Salesforce trends for this ongoing year. What makes it an attractive sight is to design mobile-friendly websites and Apps.
With already having a Mobile App development platform, Salesforce might now look to play around the concept of light-weight SDK integration and minimal use of coding to set up mobile-friendly interfaces.
Implementation of Immersive Technologies – AR and VR
Immersive technologies, Augmented Reality and Virtual Reality are the key products to enhance interactivity these days. At once these technologies flexing high-quality visuals were a fancy option, but now they somehow fall right in there to uplift the user experience.
Salesforce will be keen to implement this technology in its full flow by the end of 2021.
Final Say
Salesforce as CRM does a great job and that’s what makes it a go-to platform for business owners worldwide.
In order to make full use of it while keeping Salesforce trends in check, Nextbridge has plenty to offer in terms of the business analysis.
