SEO & PPC Specialist
We are seeking a performance-driven SEO & PPC Specialist with at least 3 years of experience in managing both organic and paid search campaigns. The ideal candidate will have hands-on expertise in optimizing websites for search visibility, running data-backed PPC campaigns, and using industry-leading tools to maximize ROI.
Key Responsibilities:
Plan, implement, and manage SEO strategies (on-page, off-page, and technical).
Conduct keyword research, content optimization, and competitor analysis to boost rankings.
Plan, execute, and optimize PPC campaigns across Google Ads, Bing, Facebook, LinkedIn, and other platforms.
Manage and monitor campaign budgets, CTR, CPC, and conversion rates.
Perform A/B testing for ad copies, landing pages, and bidding strategies.
Run regular SEO audits, resolve technical issues, and collaborate with developers.
Generate detailed performance reports using Google Analytics, Google Data Studio, and other analytics tools.
Stay up-to-date with the latest search engine updates, PPC trends, and digital marketing practices.
Required Skills & Tools Experience:
SEO Tools: Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, Yoast (or other plugins).
PPC Tools & Platforms:
Google Ads (Search, Display, Shopping, Video campaigns)
Facebook Ads Manager / Meta Business Suite
LinkedIn Ads
Google Tag Manager (GTM)
Google Analytics (GA4)
Google Data Studio / Looker Studio (for reporting)
Experience with bid management & automation tools (e.g., WordStream, AdEspresso) is a plus.
Strong knowledge of keyword research, ad copywriting, bidding strategies, and conversion optimization.
Basic knowledge of HTML, CSS, and website CMS (WordPress, Shopify, etc.) is an advantage.
