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App Storage Optimization (ASO) Specialist
We are looking for an experienced and data-driven ASO Specialist to optimize our mobile games' visibility and performance across app stores. The ideal candidate will have a deep understanding of app store algorithms, ASO best practices, and user acquisition strategies.
Experience: 3 to 4 years
Location: Lahore (Onsite)
Key Responsibilities:
- Holding a Bachelor’s degree in CS/SE/IT.
- 3 to 4 years of relevant experience.
- Conduct comprehensive keyword research, competitor analysis, and market trends to enhance the visibility of our games.
- Optimize app titles, descriptions, keywords, screenshots, and other metadata to maximize organic downloads.
- Develop and implement effective ASO strategies tailored for both Google Play and Apple App Store, keeping in mind regional and global trends.
- Test and implement localized ASO strategies for key regions, with a special focus on Pakistan and surrounding markets.
- Design and execute CPI (Cost Per Install) campaigns that target high-quality users, ensuring low churn rates and strong user retention.
- Monitor and optimize the performance of paid user acquisition campaigns, aligning them with organic growth efforts.
- Implement app localization strategies to ensure our games resonate with a diverse audience, particularly in Pakistan, South Asia, and MENA regions.
- Adapt app descriptions, visuals, and content to fit local languages, cultural preferences, and market behaviors.
- Develop strategies to improve app ratings and encourage user reviews, which in turn enhance store rankings and brand image.
- Monitor user reviews and provide actionable feedback to improve user satisfaction and retention.
- Plan, execute, and optimize CPI campaigns to ensure efficient spending while achieving high-quality downloads.
- Analyze and report on app performance metrics such as organic traffic, conversion rates, installs, and engagement to drive continual improvements.
- Collaborate closely with marketing, product, and game development teams to ensure alignment of ASO strategies with broader company goals.
- Stay informed on app store algorithm changes, industry trends, and ASO best practices to maintain a competitive edge.
Qualifications:
- Proven experience in App Store Optimization, particularly for gaming apps.
- Experience in the mobile gaming industry or a passion for mobile games.
- Strong understanding of ASO best practices, tools (e.g., App Annie, Sensor Tower), and data-driven optimization techniques.
- Experience with user acquisition strategies, especially CPI campaigns, and regional targeting expertise.
- Familiarity with Google Play and Apple App Store algorithms and policies.
- Ability to create and implement localization strategies for different markets.
- Proficiency in market analysis and competitive research.
- Excellent written and verbal communication skills.
- Knowledge of mobile gaming trends, particularly in Pakistani and MENA markets, is a plus.