Blogs

The Scope of Digital Marketing in Pakistan

Digital marketing stands at the heart of today’s business landscape. It has and continues to reform the way businesses promote their product and service offerings to connect with their target audience.

Due to the rapid growth in its digital infrastructure and technology-oriented population, the scope of digital marketing in Pakistan is expanding. This blog discusses how digital marketing in Pakistan is contributing to the digital revolution, including core services, degrees, salaries, and courses.

Understanding Digital Marketing Scope in Pakistan

You are already well aware of what is digital marketing, and we don’t need to discuss it. So, let’s have an overview of the digital marketing scope in Pakistan. As a large portion of the population relies on the internet to gain information, Pakistan is witnessing a huge shift towards digital transformation.

People are not only gaining information digitally, but also rely on digital platforms for entertainment and shopping for products and services of their choice. This digital transformation has shaped the way for growing Pakistan’s scope of digital marketing. 

Core Digital Marketing Services in Pakistan

As we have already discussed, internet usage and e-commerce activities are rising among users and consumers. Digital marketing has become the basis for businesses in Pakistan to stay relevant and ahead in the competition. Effective digital marketing strategies not only engage customers but also convert and retain them. 

The following are the most in-demand digital marketing services in Pakistan:

1. SEO (Search Engine Optimization)

SEO is one of the most important components in a digital marketing strategy. If you want to improve your website’s visibility and drive organic traffic to it, consider SEO as a necessity and not a choice. The scope of SEO in Pakistan is increasing and to be a part of the competition, you must follow these SEO strategies: 

• Focusing on content quality: Remember, quality over quantity. Stay focused on informative and high-quality content that matches the search intent of the users. 
• Optimizing keywords: Prioritize relevant and high-traffic keywords that fit your content to improve the visibility of your digital presence. 
• Improving local SEO: Optimize your website for Google My Business, improve your visibility in local regions, and grab the attention of local search traffic. 
• Enhancing local SEO: Ensure that your website has a mobile-responsive design, fast loading speed, and secure protocols. 

2. PPC (Pay-Per-Click) Campaigns

While SEO demands patience and time, PPC campaigns attract web traffic quickly. Through PPC advertising, you can reach the right audience without spending excessively. If you develop the right strategy, each penny you spend converts into leads. A digital marketing expert in Pakistan knows the right way to run PPC campaigns through: 

• Precise targeting: Analyze the right keywords, relevant demographics, and retargeting options that make spending more efficient. 
• Optimizing ad copies: Design and run compelling ad copies that feature unique selling points of the business. 
• Managing the ad budget: Decide on and set the daily campaign budget that controls and manages ad spending.
  

3. Social Media Marketing

Just like in all other countries around the globe, digital marketing in Pakistan is incomplete without marketing your business on social media. The growing usage of social media platforms, including Facebook, Instagram, YouTube, Snapchat, and TikTok, demands that brands use them to reach a broader audience. 

As a social media marketer, your strategies should be: 

• Developing a content calendar: Develop a complete sheet to plan and schedule social media posts and share them on social media to maintain consistency. 
• Running engagement campaigns: Increase user engagement regularly through Q&A sessions, contests, and polls. 
• Making the most of influencer marketing: Develop brand trust and expand business reach through partnership with local influencers.
  

4. Content Marketing

The growing scope of digital marketing services in Pakistan is evident from the increasing demand for content marketing. With the right strategies, your content can increase engagement and develop authority through blogs, infographics, and videos. 

Follow these strategies that are effective for your content marketing:

• Blogging: Research on industry insights and publish content that spreads industry-related information.
• Sending email newsletters: Share personalized content on news, promotions, updates, and other valuable content to convert leads and retain them. 
• Video marketing: Create and post engaging videos for Instagram, YouTube, and other social media platforms.
  

5. Email Marketing

In Pakistan, email marketing is an important part of digital marketing services, and it is becoming smarter than before. This digital marketing strategy is moving forward with personalization and automation. With a series of automated emails, brands can develop relationships with potential clients and convert them into loyal and long-term customers. 

For a successful email marketing strategy, these are the key elements:

• Segmentation: Group your audience into smaller groups to deliver more targeted and precise emails. 
• Personalization: Write relevant and personalized content in emails, including their names and offers that subscribers can relate to and connect with. 
• Follow-up emails: Never forget to look back after sending emails. Generate automated follow-up emails that improve the customer journey and your retention rate. 

Digital Marketing Course Opportunities 

If you want to enter this field, and you don’t have a digital marketing degree, no need to worry. There are multiple digital marketing course options available free of cost. If you can manage, invest in any opportunity that crosses your path. 

Coursera is one of the most popular platforms that offers both free and paid digital marketing course options. Coursera’s digital marketing courses come with certificates, allowing students to win recognition and credentials. 

Not only that, but no matter whether you are a beginner or a professional, Google also makes learning opportunities accessible. After completing these courses and receiving a certificate, you can improve your job chances. 

If you want to learn a variety of digital marketing skills and improve your position in the market, you can benefit from Microsoft. It offers free courses followed by certificates to prove your worth. 

Digital Marketing Salary Structure 

In Pakistan, the digital marketing salary per month varies depending on the location. According to Indeed.pk, the following are the highest-paying cities for the position of digital marketer. 

City	Salary Per Month (PKR)
Karachi	52,342
Islamabad	51,973
Rawalpindi	50,684
Lahore	47,129
Faisalabad	44,080
Sialkot	41,629
Multan	40,039
Gujranwala	36,980
Peshawar	35,687

MLM Companies in Pakistan

In an attempt to promote their products and expand their network digitally, MLM companies in Pakistan are engaged in unethical and illegal business practices. While doing so, they are convincing the public to make money and get rich in a short span of time. These companies are meant to fall prey to the individuals and vanish with their hard-earned money. 

The Securities and Exchange Commission of Pakistan warns the public to beware of such companies or anyone associated with them. So, whenever you are about to enter the world of digital marketing as a service provider, remember, such companies are a big red flag!

Conclusion

Driven by an increase in three factors: internet adoption, tech-friendly population, and demand for digital presence, the scope of digital marketing in Pakistan is growing at a high pace. With a variety of opportunities in the field of SEO, content marketing, social media, and email marketing, digital marketing proves to be both rewarding and progressive.
Additionally, the Ministry of IT and Telecom is making efforts in the advancement of digital infrastructure, adding to the opportunities for skilled marketers in the near future. So, if you are thinking, is digital marketing a good career in Pakistan? The answer is yes. Never hesitate to invest in learning a digital marketing skill and start your career right away!