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Instapage vs Leadpages: Learn their Positives & Negatives

  • Post published:November 11, 2021

A landing page determines if a user will convert into a lead through your website or not. Good landing pages are hard to build but worth every effort. It’s not only about the development but the actual graphics and the intuitive UX/UI in a design.

To make this easier, companies made dedicated tools to help you in displaying a presentable landing page but not all tools have been successful in it. So, we’re going to talk about the best landing page builders on the market.

These days the most competitive and one of the best landing page builders are:

  1. Instapage
  2. Leadpage

A Basic RunDown of Instapage vs Leadpage

Well, both pagebuilder are very alike with some minor changes. The word out is that leadpages are better. However, we’ll compare the two landing page builders on the basis of their features, pricing, and popularity.


To put it straight, leadpage is software for creating custom landing pages for websites that could potentially convert your users to the CTA you are promoting. It has a drag and drop orientation which makes it easier to add the necessary elements that you might want for your landing page.

best landing page builder


Just like a leadpage, instapage is also software for creating the landing pages for your website. It has the feature for A/B testing and multiple marketing campaign management.

Instapage vs Leadpage

Why might you want a custom landing page?

Well, it’s simple: a custom landing page can potentially provide you with more leads and boost sales if done the right way. If you’re actively running ad campaigns then adding a custom landing page is a must. You’ll need to redirect your target audience to a strong landing page that has only one aim, to showcase your business call to action.

This for people who are running their advertising campaign on the following ad serving platforms:

  1. Google Ads/YouTube Ads
  2. Facebook/Instagram Ads
  3. Snapchat Ads

Only to name a few of the most popular ad serving platforms.

Integrating a custom landing page to these ads is a compulsion, if you want to make the most out of the ads that you’re running.

Best Custom Landing Page Builder

Another major reason why you should opt for the best landing page builders is it being cheaper and more aligned to what you have envisioned for a custom landing page. Yes, most people ask their developers to custom code or develop a landing page for their website but that is way more costly. Moreover, the frustration when it comes to explaining your requirements is real.

This is why these landing page builders give you full control as to how you want your custom landing page to look. You can customize, add, subtract or choose a new theme for your landing page when you have software such as instapage & leadpage, one of the best landing page builders.

Instapages vs Leadpages – Side by Side Comparison

By definition, both page builders are the same but it’s their features that sets them apart from each other.

Leadpage Instapage
130+ Designs & Templates available 150+ Templates available
Consists of 18+ Widgets Only has 11+ Widgets

Quality of Customer Support

Leadpage offers priority customer support in the terms of email but you can also get in touch with them through phone or live chat. Their approximate email response time is within 24-48 hours. Live chat support is 5 days a week Monday to Friday 9 to 5, pretty standard and clear cut. Moreover, they can also be reached through the main navigation bar.

Instapage has somewhat complex customer support in comparison to leadpage. It relies on FAQs to solve customer queries and if you’ve still lost it then submit a request to instapage and they’ll get back to you.

Analytical Tools

Both the software tools have advanced analytics and tracking to help generate more leads and traffic generation. But what’s great about leadpage analytics is that it’s quite advanced and reaches astonishing conversion rates. This is where instapages fall short.


In the case of leadpage builder, it has 3 plans to offer that range from $25 and goes up to $200 monthly. In this amount, they cover all types of individuals who might have a new online business to do advanced. The main difference between the 3 plans is the standard plan that supports only a single website. The standard plan doesn’t have the features for A/B or split testing. However, you can create unlimited landing pages and some added features related to linking elements.

The pro plan can support up to 3 websites and the other features that the standard plan has to offer.

Advanced plan can house up to 50 websites. It enables the users to integrate their other tools such as Hubspot or salesforce. The most unique thing about the advanced plan is that you’re connected with a leadpage specialist that helps you set your account for the optimal usage possible.

There are only 2 plans instapage has to offer. Their enterprise plan is for $149 which includes a free trial (no credit cards required). It features custom templates, heatmaps, and custom code editing.

Instapage has a second plan that is the enterprise plan which can manage up to 50 different landing page builds. It is recommended that you consult with a specialist over at instapage to make sure which added features might be best for you.


Pros Cons
User-friendly interface (Easy setup) Custom fonts are not welcomed
No prior HTML knowledge is needed Cannot start from scratch. Template selection is a must
Plans starts as low as $25  
Drag & drop template option  
External tool integration  
Wide range of template selection  


Pros Cons
No traffic limitations Only enterprise plan offers A/B testing
Direct WordPress integration On the pricier side
Supportive to PPC campaigns Fewer graphics available in templates
Built-in analytics & monitoring tool  
Good selection of templates  

Verdict to the Cunning Battle Instapage vs leadpage

So the best landing page builder is? Well, it all depends upon personal preference but the numbers and features favor leadpage. It has better customer support, cheaper than instapage, and offers more widgets as compared to instapage. No to mention the unique set of features that leadpage has including, building alert bars, easily partnering with other platforms, creating Facebook ads, etc. Both have their own standing but leadpage is more on the convenient side of the curve when compared to instapage.