Why is visual communication so important? Why is it that you remember pictures more than words? Experts suggest that when you see an image, it stays in your memory first “in the form of a picture”, but also “in the form of a word”. This is known as the “picture superiority effect.”
Recall your first memory at work: can you still remember the dress your line manager wore? But do you remember any information from a document that he gave you to study? Foggy memories, right? This is why infographics are widely used to make complex information easier to grasp.
You must be aware of the phrase “the pen is mightier than the sword”. But you may like to rephrase it to “a picture is worth a thousand words”. The right picture often displays a story that words sometimes fail to transfer. Graphics – especially infographics can convey important stories powerfully and efficaciously.
What are infographics?
Infographics make a topic fun and quick to learn without a ton of text. To explain, let’s give you a tip on how to go viral using infographics. Choose an interesting topic and a catchy title, include a diversity of sources and statistics, and promote it via social media platforms. That is how you make it easy for readers to engage with your company. Yeah, it’s that easy!
It is one question that you need to ask yourself, why are images more engaging than videos or texts? Has your mind being trained since birth to instantly react to images? Researchers explain that color visuals increase readiness to read by 80%. That is why infographics are very engaging.
If you are looking to revamp your communication material, infographics are the only way to make your content appealing and attractive. Down are the few reasons why you should integrate infographics into your overall content marketing strategy:
It represents the best of both worlds
Do you know what it takes to create an engaging infographic? Are you thinking of its catchy headlines, bright colors, neat typography? Yes, that too. But its core objective is supposed to be a quick and easy way of conveying the message to your audience. It must be visually appealing but should convey essential data and build awareness of your brand.
So, keeping in mind the above saying, ” a picture is worth a thousand words”; the infographic gives the best of both worlds. The words that directly convey the targeted message and pictures that make your audience learn your services by heart.
They are more accessible
For sighted users, presenting data as an infographic boost accessibility as it becomes easier to understand. A study concluded that if it comes to people who are regularly using medicines of any sort, only 70% of them can comprehend labels with TEXT ONLY. But a good 95% understands designs with BOTH TEXT and PICTURES.
A quick fact: colored images make people 80% more likely to read something!
You can make your message stand-out with infographics
Infographics are eye-catching. Due to the overload of information that is being given to your audience every day in a variety of forms, your message needs to stand-out. Infographics can help you achieve that to get people’s attention. It takes all that boring and mundane data, turn it into appealing, unique work of art, that demands attention. It is data simplified!
A quick fact: size and color matter.
They are persuasive
Do you wish to know what makes infographics more convincing? A persuasive infographic surprises viewers with how quickly something is shown and works. It surprises them deeply which makes them want to keep looking at the images.
A study convinced that while delivering a presentation, approximately 10% of learning occurs orally, 35% visual alone, and 65% both visual & oral.
You can attract traffic and reach maximum audience
As marketers are persistently digging ways to attract the audience to their content, infographics can improve attention span and boost the brand’s visibility and memorability. Infographics can reach every corner of the internet. Being on Facebook, Twitter, Pinterest, embedded in blogs, or web pages. What else do you desire?
A useful and relevant infographic as per your service can drive immense traffic to your site. You don’t need an SEO strategy to do so, just imagine only an HTML template is enough. How great is that! A well-designed infographic can make you look like a leader by raising your brand value.
Are you itching to get started? It must happen after all these facts. Why don’t you head to Nextbridge, as it is one of the agencies that can help you to create social media graphics, posters, and other visual content? Good luck with your first work!
