eCommerce is the most hyped topic in the business world nowadays. talking about eCommerce, WooCommerce has been seen leading the race among all the other frameworks.
In 2019, eCommerce made $602 billion in sales in the United States. This amount is expected to touch trillions in 2020. eCommerce is the power to sell in the present day. The world’s richest person, Jeff Bezos is also backed by an eCommerce company Amazon.
Over 40% of the eCommerce websites are using WooCommerce. Every day it is downloaded for about 40-50k times and millions of users are using it daily.
One of the major reasons for its popularity is that it is very easy to customize in every aspect of an eCommerce platform. In addition to that, there is a whole bunch of plugins available to be used as its extension.
It is the best platform to be used for any idea from large businesses to start-ups. There are some must to-dos to give a head start to your business. The Internet is full of such tips and tricks. Here is my list to keep you on top of the race.
WooCommerce Theme Selection
First thing first. Whenever a visitor comes to the site, the first impression that the design and layout of the pages will make on their brain will stay throughout the shopping experience.
To make the impression worthwhile, you would like your theme to be eye-catching and simple. User interactivity should never be a hectic experience and it should be as seamless as possible.
There are three types of WooCommerce themes in terms of pricing:
You must brainstorm yourself first about what you are going to buy and how much it is going to cost you, keeping in mind the design, layout, and functionality. The layout should be attractive enough that the visitor stays on the page and not think twice before making any purchase from your e-store.
Some Best WooCommerce Plugins
There are thousands of plugins for WooCommerce but here we have chosen some of the best to give a head start to your WooCommerce site in the best way possible.
WooCommerce breadcrumb is the plugin that is used for better navigation in the pages. It helps the visitor to stay longer on the site. It also helps the Google search engine for better search ranking.
WooCommerce SEO is the extension of Yoast SEO. This feature helps the plugin to optimize the content for products and breadcrumbs as it does for other posts.
WooCommerce Product Table
WooCommerce Product Table is the plugin responsible for displaying the products in a table structure. It is the best-suited plugin for sites that do not have many visual products but needs to display options for products. This plugin also provides the feature of the product filter.
Smush is the plugin that is used to optimize the images to be used in the store. Being very efficient, this plugin reduces the time for a page to load and enhances user experience.
This plugin is mainly used for the newsletters. Mailchimp will give you the route to send news and offers discounts to your regular customers. This way you can easily grab their attention and skim out the loyal customers, resulting in increased sales.
Optimizing Your WooCommerce Store
When running an e-store, three things should always be your core focus.
Practice user-friendly designs, competitive prices, and lightning-fast page loading.
There are a lot of different ways of optimizing your e-store but there are some basic things-to-do that will create a really good stand over this point.
When we are optimizing a product page, the first thing that catches all of the attention is the images. They are larger as compared to other resources of the page. So, they need to be optimized accurately. There are a lot of plugins available for image optimization.
- The database needs to be optimized regularly. Some plugins can do this job and clean DB in every aspect of WordPress. However, before optimizing the DB, it’s better to ensure a backup since the whole WordPress site is stored and based on Database. In the worst-case scenario, you might end up losing our data.
- Use of Content Delivery Network is the best way of optimization. It will store the cached copies of your site on different data centers all around the globe. It will make the site easily accessible for the people irrespective of their location or area with the fastest possible response time.
- The Use of caching is another way of optimizing. In this practice, the site is cached on the hosting server. This may act as the backup plan for CDN and it is also useful for the flaky visitors.
- A better hosting provider is the basic and best way of optimization. This can work for the sites with low traffic and hosting but for those with greater traffic, they may face a problem of bad hosting services.
Tips for a Successful WooCommerce Store
Make It Easy for The Audience to Find Products
If the potential public finds it tough to grasp your product, then your store requires a makeover. The plan should be to make the store an easy experience for your clients. They should be easily able to find the products and information related to those products. The checkout process should be simple and seamless. Follow simple WooCommerce tips like incorporating menu elements, filters, and price sort.
If you have a good and impactful theme then it will cover all such characteristics. However, if you have more than one, then you can rely on plugins to get it done. You can download and install the YITH WooCommerce Essential Kit which is open-source software. It can be used to add features like product comparisons, ajax search, filters, quick view, infinite scroll, etc. Users can also add product catalog, wish list, product add-on, and other features using it.
The buying process in the e-store should be as easy as the discovering and purchasing process. When you use WooCommerce, it comes with straightforward buttons to secure the purchase. However, if required, a plugin can be used to furthermore streamline the same process.
If consumers can easily find the products then they would also want to share and purchase them. After having a good experience, they will recommend it to their acquaintances and family which will result in increased sales. Hence, ensure that you make it easy for them to share the product on different platforms.
User Experience of Your WooCommerce Store
User experience is the main concern of every WooCommerce store. A friendly experience leads to more sales and popularity. Navigation plays a very vital role while moving around the store so does the breadcrumbs. In this way, the visitor knows that from which page did he came and where is he going.
So, for the products like wearables, and apparel, that mostly comprise of visual products, people would like to see these properly before buying. To serve the purpose, you can use the WooCommerce default shop layout. Nonetheless, the sites with a lot of products with more options and less visual information—should be displayed in tables. There should also be a product filter which will be used to assist a user in filtering out those products for an easy and time-saving experience.
Attractive Product Images
When a user looks at the image of your product it should be so appealing that it leads your visitor to inquire further about it and would lead the visitor to buy the product finally. If the images of the product are not satisfying to the visitor then chances are higher that he will leave the site without purchasing anything.
Your images should show all the possible aspects that a customer is suspicious about. Since WooCommerce support 360-degree images which can describe visually in detail.
Make It Easy To Check For The Right Size
When you have a store for apparel products that are having varieties in sizes, your site must allow the user to select the required size separately and distinctly. The store can show a size chart where visitors can get details for their sizes from there. Or you may change images based on selected sizes to provide some visual details. This is the reassurance to customers and they will be satisfied that the product they are buying will fit them.
These milestones can be achieved by using this WooCommerce plugin for product size charts.
Offer A Refund Policy
Even when you are taking all these precautions, it is still possible that the user may make an error and order a wrong product that might not satisfy their need. Errors in size or color are very common when purchasing online.
So, there must be some refund policy through which they could return the products to you and receive their money back. If not, get a replacement for their product. This might sound hectic and unappealing to you but it is a facility that your customers will value.
The new customers will also be encouraged and will buy the products without hesitation or insecurity. It will indirectly boost your sales as your customers are secure of not losing their bargains.
In the world of eCommerce, WooCommerce is considered as one of the best platforms in terms of customization and application. You can follow the above tips and tricks to improve your revenue and performance of your e-store. It will also improve the customer experience which will eventually result in a leap in your business sales.
Are you looking for a similarly efficient and effective framework for your e-store? Then you are in the right place. We have the right expertise and skillset to deliver your business the boost it deserves. Feel free to reach out to our experts and boost up your online business.